General Data Protection Regulation Notices



We use cookies for basic website functionality, to personalize content and analyze our traffic. Some cookies enable core functionality like page navigation, cart status, and access to pages requiring login. Other cookies help the website remember your site preferences so we can provide you with a customized experience. We also use cookies to collect information about how you interact with the website, like the pages and products you view and the orders you place.

Privacy Policy

If you are visiting Premier Skis, LLC from an EU country, any data we collect during your visit is protected by the rights set forth in the General Data Protection Regulation (GDPR). The following outlines what data Premier Skis, LLC collects, how we use that data, and how you can exercise the rights provided to you under the GDPR. 

Why do we ask for your consent just to use the Premier Skis, LLC website?

When you visit our website, Premier Skis, LLC uses cookies, Google Analytics and other third-party services to analyze website usage in order to improve the user experience. By visiting our website, you share your approximate location (IP Address), which is considered your private information. This is the reason we are asking for your consent to access our website.

If you decline to share personally identifiable information with us, or refuse the use of cookies, unfortunately, we are unable to provide you with access to our website.

What other information does Premier Skis, LLC collect?

While you visit Premier Skis, LLC, we collect browsing information, including the pages and products you visit. This information is kept anonymous (even after your initial consent to enter the website) until you log in, purchase something, or otherwise provide us with personally identifiable information, such as your email, shipping address or phone number.

Other than your IP Address, information collected by Google Analytics and other third parties while you browse is mostly anonymous browsing and device information.

Premier Skis, LLC also collects all information you provide to us as part of a transaction, customer service interaction or subscription sign up. This information may include your name, email address, shipping and billing addresses, payment information and transaction details.

How We Use the Information We Collect

We use the information we collect in a variety of ways when providing services and operating our business, including the following:


We use the data to process the services you request, including fulfilling your orders, handling your service or rental reservations, or providing customer service. This includes calculating sales tax and shipping rates, processing credit cards or other payment methods, and generating shipping and return labels.

Website Functionality

We use the data to alter website functionality based on preferences or actions you take. For example, if you choose to view 100 products per page, we will retain that information and the next time a list of products is shown to you, it will be in batches of 100.

Premier Skis, LLC or third parties we work with may display messages and offers based on your location, whether you are a new or repeat visitor, what you viewed on our website, or other ways you interact with our website.


We use the data to understand usage trends and preferences, which we use to improve website features and functionality, identify new products and services, refine our offers and make changes to our operations.


We may use your email address or other information to contact you about order related services like order confirmations, shipping notifications, return confirmations, pick up notices, electronic gift cards and other transaction-related communication.

With your consent, we may also contact you about abandoned carts, offers, promotions and events from Premier Skis, LLC or third parties we work with. If you have already opted in to email communication or were inadvertently included on a promotional email and would like to opt out of such emails in the future, please follow the opt out instructions on the email you received, or contact us at

Third Party Advertising

Premier Skis, LLC may enter into agreements with some third parties who, in return for assisting Premier Skis, LLC with marketing and advertising, receive a share of revenue driven by their efforts. To support these programs, Premier Skis, LLC collects information about the website that introduced you to Premier Skis, LLC and we share transactional information back to those websites to confirm amounts owed.

Your Right to Access, Correct and Delete Your Data

Premier Skis, LLC will provide you with reasonable access to the personal data that you may have provided while using Premier Skis, LLC’s services. If you wish to access or amend any personal data we have about you, or to request that we suspend collection of or delete any information about you, you may contact us as set forth in the How to contact us section below.

Please note that we may retain personally identifiable information related to transactions entered between you and Premier Skis, LLC. Premier Skis, LLC may also retain this information when we believe we have legitimate reason to do so, such as for backups, archiving fraud prevention and abuse, analytics, or satisfaction of legal obligations.

International Privacy Laws

If you are visiting Premier Skis, LLC from outside the United States, please be aware that you are sending information, including personally identifiable data, to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States to other countries outside of your country of residence, if we have legitimate business reasons to do so. These countries (including the United States) may not necessarily have data protection laws as comprehensive or protective as those in your country of residence; however, our collection, storage and usage of your personal data will continue to be governed by this policy, and all third parties we work with, regardless of their country, are required to have privacy policies that follow the principles outlined in the General Data Protection Regulation.

How to Contact Us

You may contact us at any time to:

  • Request access to information that Premier Skis, LLC has about you.
  • Correct any information that Premier Skis, LLC has about you.
  • Delete information that Premier Skis, LLC has about you.

If you have additional questions about Premier Skis, LLC’s collection and storage of data or wish to request a change in how we handle your data, please contact us at:

Premier Skis, LLC, LLC – GDPR Privacy
Attn: Data Protection Officer
PO Box 66189, Seattle, WA  98166

We will respond to all reasonable requests within 30 days.